Sashimo is a brand that aggregates and sells cruelty free products. The aim of the brand is to help encourage the use of natural and pure bath and body products that are not tested on animals. Sashimo was a beagle dog rescued from a laboratory which tests on animals. The brand Sashimo is an ode to all the freagles who find a way to love in spite of having suffered for most of their lives. Based on the given brief we have developed three logo design concepts for Sashimo.