Roadside Romeo Brands – How Different is it from Conventional Brand Building?

Before we dive into this we must first define what constitutes a brand in the largest sense of the word. A brand is simply a PROMISE that is fulfilled in such a consistent manner that customers keep coming back for more. In this context there are countless local brands in India- the dhobi, the barber,… Continue reading Roadside Romeo Brands – How Different is it from Conventional Brand Building?