The Growth Riddle (TGR) is an ‘Early Years’ solutions company that works with pre schools and parents to provide the most nourishing environment for children to grow and learn. Founded by Ms Purnima Shetye, The Growth Riddle is a passionate project that aims at providing the most fulfilling childhood for children everywhere. With 38 years in the education industry, Ms Shetye has dedicated her life to improving the preschool education environment in the country and offers 360 degrees solutions by working with schools, teachers and parents alike.
We have been involved in the project since the time it was merely an idea in Ms Shetye’s head. Right from developing the business plan to designing its identity and later the website, we have been minutely involved in this project since its inception.
We wanted to develop a unique website for the project that not only made it easy for people to understand the vast spectrum of services The Growth Riddle offers but also highlights the values and passion that gave birth to this special project. Our work started with developing the information architecture for the website – organizing the services in a logical and easily
understandable manner, providing enough information to bring clarity to the services offered and effectively highlighting what TGR brings to the table. We wanted the design to be welcoming and positive – we used a mix of bright colours, unique photos, GIFs and illustrations to bring out the true essence of the brand through its website.