Welcome to Wizdumb, we are a creative agency that collaborates with clients to create unique FMCG packaging design solutions that are relevant to their business and enhance brand recognition. We follow an immersive design process that starts with understanding your business and offerings and leads to exploring various thoughts and ideas to discover and develop a design system that hits the mark.
FMCG Packaging is salesmanship in print. While the core values and philosophy of the brand need to be maintained it must speak the factual elements that appeal to the logic of the consumer. While we may use colour, texture and design to grab eyeballs we believe the core “messaging” must hit the sweet spot for it to be effective.
Our FMCG design services include but are not limited to – Naming, positioning, content development, label design and visual language development. FMCG Packaging is a combination of creative communication and visual appeal. We collaborate with our clients to develop a unique voice for their brands and products. At the end of the day, relatability is what will make your target audience choose your brand and product quality is what will keep them coming back.
Clients can choose to engage with us in either of the two ways
If you are a company with an internal design team and require guidance on how to approach FMCG packaging design. We can work with your team to guide them through the process. This will include understanding your requirements, goals and resources. Assessing your goals and resources to chalk out a plan of action. Working with your team to achieve your communication and design goals. Additional services could also include – market research, positioning analysis, user profiling, and visual system creation for the brand.
We collaborate with you to design and develop the packaging from scratch to the final packaging. Our process for this includes understanding your requirements. We do this by sharing with you a packaging design questionnaire, once you have filled it out, we get on a call with you to understand the requirement in more detail. This process includes desk-market research, mood-boarding and theme variations, creating design drafts for finalised themes and working with your feedback and inputs to finalise the design.