We worked with Dalchini to create a campaign for their Thali Festival. Team Dalchini had come up with a Thali that brought together unique flavours from all four sides of India. The name of the thali festival ‘All India Thali’ was inspired by All India Radio. We took inspiration from the All India Radio logo to create a unit for the festival. The idea was to give the thali visuals centre stage and let food do most of the talking.
The campaign involved designing digital assets, print material and OOH promotional material.