Currywale is a brand of ready-to-cook mixes that we’ve worked with right from creating it’s brand identity. With the packaging design we wanted to take forward the brand essence but also make sure that the packaging meets key objectives such as high-degree of differentiation from other brands in its category, high shelf-visibility etc.
After conducting research on ready-to-cook mixes available in the market, we decided to go ahead with the approach where the origin of each curry is portrayed with a beautiful illustration along with a write up about the special curry mix. The idea was to focus on the taste, flavor and the origin of the products in order to arouse the customer to try the products as they give a deeper insight into the products.
Packaging & Marketing Collateral